 
 
 
Montana Film
Office
Economic Impact
and Policy Development: The Montana Film Industry
In 2004, ArtsMarket
was commissioned to conduct a cumulative analysis of the economic
impacts of the film industry in Montana from 1997 through 2003 and to recommend
to the current legislature strategic, economically viable incentives to
increase film production in the State. Incentive legislation
drafted with ArtsMarket's counsel, backed by the Governor's office, was
approved by the state legislature and signed into law May 17, 2005.
Services Provided
Mesa
Arts Center
Economic,
Financial, Market Study
ArtsMarket was engaged by the City of Mesa from 2002-2004 to guide the
market and user planning for the $97 million Mesa Arts Center, including
operational budgeting. The MAC is scheduled to open this
spring. User needs and geodemographic market analyses were
conducted and were the basis of recommendations to the City on building
a powerful regional audience, developing the downtown to serve as a
cultural tourism magnet, attracting regional organizations to make the
Center their home, and developing economic and operating strategies in
recommending a downtown cultural district. ArtsMarket worked with
the City and with the user groups to determine best practices plans for
the facility to serve as home site for their needs.
Services Provided
Greater
Norfolk Corporation   
Economic and market feasibility
analysis, addressing needs of the four major performing arts
organizations, financing and funding endowment capacity, audience and
prospective market analysis, dedicated public sector revenue mechanisms,
operating models, links between funding and cultural district
designation, to ensure that Norfolk, VA is the performing arts/cultural
capital of Virginia. This project was completed in March of
2005. Recommendations already acted upon include a $29 million
stabilization fund, just formally announced with a lead seven year
commitment from the City of Norfolk. Already, civic leaders have
responded with the creation of a new funding entity, the Hampton Roads
Arts Trust. Downtown Norfolk, Inc., has just contracted to continue the
work in a new contract to examine the development of a new performing
arts center in Downtown Norfolk.
Services Provided
Nevada State
Historical Society
Nevada Cultural
Trust Cultural Facilities Masterplan
ArtsMarket was
commissioned in 2003 to update the 10-year funding plan of cultural
facilities needs and to determine appropriate funding requirements and
priorities. The study included in-depth assessment of communities
statewide, market and user analysis, community assessment and community
leader interviews. The completed Masterplan was approved by the Nevada
legislature in 2004.
Services Provided
City of Berkeley 
Berkeley Cultural
Development Plan
One of many cultural development plans conducted each year by
ArtsMarket; the Berkeley Plan is notable in calling for a larger
cultural/theater district, the use of public art as a unifying theme for
the district, and for its economic impact analysis of the arts in
Berkeley.
Services Provided
Cincinnati Museum
Center
After ArtsMarket’s
ground-breaking geodemographic, economic, and comparative market
analysis work for the arts in Cincinnati (funded by the Cincinnati
Business Committee 2001-2004), the Cincinnati Museum Center engaged
ArtsMarket to determine market interests and opportunities for new
exhibition strategies in the Cinergy Children’s Museum, the Museum of
Natural History, and the Cincinnati History Center. This work,
just completed in March 2005, included eleven focus groups and related
exhibition recommendations to the board and staff of the three museums,
including major new exhibition concepts and refinement of exiting
exhibitions.
Services Provided
- Heritage,
History, Humanities & Science
Yellowstone
Park Foundation
ArtsMarket was
engaged to guide this national organization through strategic planning
to meet the next five years’ major needs of Yellowstone National Park.
Services Provided
The Rubin H. Fleet
Science Center
Beginning in 1999
through a James Irvine Foundation initiative to assess current and
potential markets for the performing arts and museums throughout
California, ArtsMarket continued throughout 2004 to work intensively
with the Fleet Science Center conducting local and regional cultural
market geodemographic and market analysis along with other market
studies to build regional visitation.
Services Provided
California Center
for the Arts
The City of Escondido, CA
ArtsMarket continues to be engaged annually since 2001 to conduct market
analysis and recommend regional expansion strategies to this large
presenting organization serving southern California.
Services Provided
Mesa Arts Center
Projected Economic
Value: The Mesa Arts Center on the Economy of Downtown Mesa
This separate study
was commissioned by the City in tandem with the above market and user
analysis, to assist the City of Mesa in recruiting new business
development for a downtown cultural district to be developed around the
new Mesa Arts Center. Economic and jobs impacts, direct and
indirect impacts on the local economy, outputs, new types of earnings
and jobs, impacts of construction and operations were included as were
impacts such as number of new restaurant meals per day, number of hotel
rooms per week, and square footage of retail and office space that were
supported.
Services Provided
Yakima
Capitol Theatre
Downtown Yakima,
Cultural District/Capitol Theatre Expansion
ArtsMarket began
geodemographic market expansion work with the Capitol Theatre in 1999.
Since then, it has continued to undertake a major regional analysis
including a comparable market analysis, facility utilization, community
analysis, market and economic modeling, cultural tourism planning, and
operations and business planning for a multi-phase expansion of the
Capitol Theatre as the anchor of downtown cultural district. The
project included a regional cultural tourism, Mexican-themed plaza
including a black box theater and outdoor downtown amphitheater.
ArtsMarket’s multi-year work was awarded the 2003 Best Overall
Research Award from the International Economic Development Council.
Services Provided
Turner
Foundation
Interface
Initative
Interface was
officially announced on February 1, 2005, at the recommendation and
based on business planning by ArtsMarket that included responding to the
needs of new business models and new funding in a study of needs
analysis, national benchmarking and operations model. Interface is
a $1 million economic development initiative funded by the Turner
Foundation with continued counsel from ArtsMarket, including downtown
cultural district development, geodemographic analysis for audience
expansion in the regional Springfield/ Columbus/ Dayton region, cultural
tourism development, arts in education, and development of new cultural
facilities.
Services Provided
Cincinnati Business
Committee
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ArtsMarket was
commissioned to conduct a 10 city comparative gaps and assets analysis
to guide cultural development policy including downtown cultural
districts, dedicated funding and facilities needs. The analysis
also included economic impact modeling and geodemographic market
analysis to determine the potential size of the market for the arts in
Cincinnati.
Services Provided
Alfred B. Maclay
Gardens State Park
Amphitheater
Feasibility Analysis
ArtsMarket was
engaged by the Florida Department of Environmental Protection (State
Parks Division) to conduct a user, market, financial, capital, and
operations feasibility analysis to determine the potential of developing
a major fine arts amphitheater within this major Florida state park.
The analysis included benchmarking, market analysis, business planning
and modeling.
Services Provided
Florence
Center for the Arts
Performing Arts
Center Feasibility Analysis
An independent
planning group was established in Florence, including municipal
representatives, funders, and community leaders. ArtsMarket conducted
the user, market, location/related district, financial, operational, and
capital analysis for the prospective Florence Center for the Arts.
A gift of land and infrastructure from the City has been secured; lead
private sector funding from a lead Florence foundation is being secured.
Services Provided
Red
Skelton Museum and Performing Arts Center
Market, Financial,
Operations, Governance, and Program Feasibility
ArtsMarket was
engaged by Vincennes University to determine the market, economic,
financial, operations, and governance model for the combined Museum and
PAC and the underpinnings of a cultural district. The Indiana
State Legislature has funded the PAC construction; the Museum has
received a lead pledge of $5 million from the Lilly Endowment.
ArtsMarket was recommended to the University by the Lilly Foundation
based on Lilly’s trust in ArtsMarket’s business and operating model
planning.
Services Provided
COPIA,
the American Center for Food, Wine and
the Arts
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This museum and
performing arts complex engaged ArtsMarket to assess and recommend
strategies to build local, regional, and national cultural tourism
markets through geodemographic analysis, visitor/audience surveys, and
related financial and programmatic analysis.
Services Provided
Indianapolis Arts
Council ;
Downtown Indianapolis, Inc.; Mayors Office of Cultural Affairs
Cultural Tourism
and Cultural Development Plan
The Indianapolis Arts Council commissioned ArtsMarket to conduct an
update to its 1997 regional geodemographic analysis of current and
prospective audiences for the arts. The study examined the unique
and cross- over audiences for each discipline of the performing arts,
visual arts and museums. ArtsMarket’s previous and on-going work
in Indianapolis, guiding the Mayor’s Cultural Development and Cultural
Tourism Plan (2001), led to Mayor Bart Peterson’s cultural tourism
initiative, funded jointly with $10 million in implementation by the
City of Indianapolis and the Lilly Endowment.
Services Provided
Montana Arts
Council
The Economics of the Nonprofit Arts Industry and the Montana Market
Study
ArtsMarket maintains an on-going partnership with the Montana Arts
Council in its Building Arts Participation Initiative. In 2001,
ArtsMarket conducted the groundbreaking “Montana 1000 Household
Study” assessing the attitudes of rural residents concerning the
performing and visual arts. This led to ArtsMarket’s assistance
to the Council in developing the framework for its subsequent Wallace
Foundation Building Arts Participation grant. ArtsMarket is the
evaluator of the grant awardees and program. Louise Stevens’ book on
building rural arts participation, Learning to Build Audience
Participation: The Montana Story, was published by the Council in
December 2004.
Services Provided
The James Irvine
Foundation
The San Diego Geodemographic Market Analysis
This project involved geodemographic, cross over, and individual user
needs analyses in a study of the 14 major arts organizations in San
Diego plus focus groups and intercept visitor surveys. We
subsequently developed implementation and funding recommendations to The
James Irvine Foundation for its work in this community.
Services Provided
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